佳易设计 中国 · 商业规划及空间设计机构50强

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智睿照明科技是一个专注于室内现代LED照明灯具产品研发、生产和销售的新晋品牌,本案是该品牌面向市场最“智尚”、具有突破性的全新品牌形象店。接手智睿后,设计师一直想从一个把中国传统文化元素时尚化处理的概念开始,并把它转换成设计理念和标志性的品牌元素。


“风生似羊角,云上若鱼鳞”,鱼鳞元素是外观设计中最大的亮点,精心设计的鱼鳞肌理鳞次栉比,在灯光映照下,发出闪闪的荧光,似波纹,似卷云,在层叠的立体感中展现现代时尚的气息,亦把品牌的魅力展现得淋漓尽致,颇具国际范。

隔着清透的玻璃墙望向室内,一大片纯净的白色宁静而平和,简洁无华的空间,在灯光的烘托下,大气、纯粹,自有一种无以复加的品质、优雅之感。


室内空间的设计充分围绕睿智产品的特质——智能、时尚、简洁、艺术这四个关键词。空间结构统一,线条流丽,根据智睿产品在室内照明上的不同类别、用途合理规划功能分区,空间动线流畅;根据智睿产品大多精巧、时尚、可组合的属性,设计师特别设计了长条形展示柜和方形展示盒,这些展示产品与天花挂灯高低错落,遥相呼应,搭配上智睿照明科技的智能灯光调控系统,为产品提供了一个完美的动态展示区域;店内所有软性的产品文化标识导视都经过了不同的艺术处理,为品牌形象店再添艺术氛围。


值得一提的是,店内所有的展示柜、产品盒、产品广告画,都做到了可复制性,便于形象店的后期推广。根据产品的特质和空间的适合度,精心挑选的现代中式家具和软装配饰共同营造出了舒适的体验展示氛围,让人沉醉其中,身心愉悦,意欲挑选、购买。


总而言之,本案的构思力求突破灯饰品牌形象店固有的模式框框,以产品的内涵和设计主题构成,融合中国传统文化、艺术和科技元素,创造出了一个由里到外,浑然一体,恰到好处且独具智睿特色的展销空间,令品牌形象得以突显,为其带来更高、更快的市场知名度和经济效益。

Zhi Rui lighting technology is a focus in modern interior LED lighting lighting products research and development, production and sales of new Jin brand, this case is the brand oriented market the "wisdom is", with groundbreaking new brand image of the store. After taking over the wisdom of the wisdom of the designer, the designer has been trying to start from a traditional Chinese cultural elements of the concept of fashion, and to convert it into a design concept and iconic brand elements.


"Wind-driven like croissants, cloud if the scales, scales element is the biggest highlight of the design, carefully designed scale texture row upon row, in illuminated, makes a bright fluorescence, like ripples, like cirrus clouds, in the cascading three-dimensional sense show modern fashionable breath, also the charm of the brand show incisively and vividly, quite international fan.


Across the transparent glass wall looking into the room, a large pure white peace and quiet, simple without China's space, in the light of the contrast, atmosphere, pure, own the utmost quality, elegant sense.


The design of interior space is full of the characteristics of intelligent products - intelligent, fashion, simple, art of these four key words. Unified of spatial structure, flowing lines, Zhi Rui products according to different classes in the indoor lighting, use reasonable planning function zoning, circulation space fluid; according to the wisdom products are exquisite, fashion, the combination of attributes, designer of the strip-shaped display cabinet and square display box, these display products and smallpox hanging height scattered about, echoed collocation on wisdom lighting technology of intelligent lighting control system, product provides a perfect dynamic display areas; store all soft cultural products identification guides after different artistic processing, to add artistic atmosphere for the brand image of the store.


It is worth mentioning that, all the store display cabinets, product boxes, product advertising, have done a copy of the store, so that the image of the post promotion. According to the product characteristics and spatial fitness, carefully selected modern Chinese style furniture and soft decoration accessories together create a comfortable experience show atmosphere, let a person get drunk, physical and mental pleasure, desire to choose and buy.


In short, in the case of idea tries to break through the confines of a lighting brand image store inherent mode, to form product design connotation and theme, fusion of traditional Chinese culture, art, and science and technology elements create a, seamless, and just the right unique wisdom features of exhibition space, make the brand image is underlined, to bring higher, faster market visibility and economic benefits.


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