佳易设计 中国 · 商业规划及空间设计机构50强

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本店位于广州番禺的吉盛伟邦国际采购中心负一楼。从店面的选址看,客户群体为每年到广州琶洲国际会展中心参观和参展的国内外客商,以及广州和周边的高端客户群。所以,在积淀五年来的“水晶灯”品牌专卖店设计基础上,以及市场调研后,对该店做了更完善的细节升级,逐渐确立高端市场的形象地位。客户意在建立一个自豪的“水晶灯”品牌帝国,在同类产品形象店竞争中,树立出独一无二的形象。


另外,作为商业卖场,营造好的产品展示气氛,是促成产品销售的关键。设计师在提炼多年来设计灯饰展厅的经验基础上,确立了一套完善的设计控制程序:
1.选址2.开门位置和平面布置、也就是人流动向3.天花造型与灯位出线的尺度4.材质和色调控制5.材料工艺和细节的收边处理6.家私和配饰的烘托。通过这六项的梳理,本店的空间效果、气氛得到了很好的诠释。

在尺度、块面、材质、光照、辉映交织以及细节彰显出的品质,将现代美学理念融入展厅,提升了“
Riserva”的品牌知名度,空间环境最终得到完美的诠释




This store is located in Guangzhou Panyu jishengwei state international procurement center first floor. From the store site selection, customer groups per year to Guangzhou Pazhou International Convention and Exhibition Center visit and exhibition of domestic and foreign merchants, and Guangzhou and the surrounding high-end customer base. So on the accumulation of five years to the "crystal light" brand store design basis, and market research, the shop to do more perfect details upgrade, gradually established the image and status of the high-end market. Customers are intended to create a proud "crystal lamp" brand Empire, in the same product image shop competition, establish a unique image.


In addition, as a commercial store, to create a good product display atmosphere, is the key to promote the sale of products. Designer in the years of refining to design lighting exhibition hall on the basis of experience, has established a set of perfect design control procedures: 1. Location. Opening position and layout, is flow trends. Smallpox modelling and the lamp position to qualify for the scale 4. Materials and tone control. Material technology and fine day closing edge processing. Furniture and accessories of the foil. Through these six sorts of combing, the space effect of the shop, the atmosphere has been a very good interpretation.


In the scale, block surface, texture, light, shine interleaving and highlight the details of the quality, modern aesthetic idea into the exhibition hall, enhance the "Riserva" brand awareness, space environment finally get perfect interpretation.

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